Shape, start and grow a happy, profitable coaching or consulting business, without compromising who you are
I teach ambitious, purpose-led coaches who never fit the corporate mould, how to grow a happy, profitable and authentic businesses that change lives – without compromising their own.
Because you really don’t have to replicate the patriarchal hustle of your old 9-5 to make a decent living – you can do it in a way that actually feels good and does good.
Want a taste of how I do things? Download my 6 feel-good marketing strategies to get you off the feast-or-famine rollercoaster in 2025.
Grow a coaching or consulting biz that works for you (not the other way around)
Fallen out of love with what it takes to grow your purpose-led business? I get it.
You leapt out of your stuffy 9-5 determined to make a huge success of your new business. You poured your heart and soul into getting qualified but are now realising it’s a whole other ball game when it comes to finding actual paying clients.
You’re working ALL the time (despite setting up to create more freedom in your life ), inconsistent sales lead to anxiety-ridden feast-or-famine months, while doing the actual selling and marketing itself feels draining, inauthentic and a little bit icky.
Want the good news? I know it’s 100% possible to grow a business that is both profitable and purpose-led and allows you to unapologetically be your kind, big-hearted self.
Hi, I’m Sarah. aka The Happy Startup Coach.
I help purpose-led (but frequently frustrated!) coaches and consultants, just like you, finally get off the boom-or-bust income rollercoaster🎢 and replace your old 9-5 income.
I’ll show you how to design, ethically market and consistently sell your life-changing services, so you can fall back in love with your beautiful business, without changing who you are or working longer hours.
Although there are certain fundamentals you need to learn like niching, offer-creation, marketing and sales. It’s not about doing things ‘the right’ way. It’s about finding the approach that works best for you.
Because the key to shaping and growing a coaching or consulting business that makes you happy but also makes you decent money lies in your purpose and personality – and a good dose of positive psychology.
When you make your business an extension of who you TRULY are, you’ll attract values-aligned clients who go on to get incredible results – win-win.
Jen, Career Coach & Fertility Expert
“It [Fruitful Founder] is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business and believe it can happen, to the skills I've learned, to the community. It's just not the same as any other business coaching courses.”
It’s time to go all in
You’re done with attending all the quick-fix marketing masterclasses.
You’ve downloaded (and ignored) the endless freebies.
You’re ready to pause your ‘procrasti-learning’ and CPD and invest 2-3 hours a week on learning the business skills you need to make some decent money from your coaching skills.
You want someone who’s been where you are now, to cut through all the noise online about how to grow your coaching business in a sustainable way.
You’ve decided 2025 is the year you go all in. You’re done dancing around the periphery of what you know is possible for you.
I know exactly what you’re up against (10,000 newly qualified coaches every year according to the ICF, to be precise!)
But what if standing out from the crowd wasn’t about shouting louder? What if it was about knowing what makes you and your approach truly unique and packaging up that magic so that you become THE go-to expert in your field?
My superpower is helping you connect the dots so you can see (and then believe in) your own uniquely valuable gifts, experience, skills and approach. Because it’s bloody hard to read the label when you’re in the bottle. 🙃
My 2 decades of working in people development and programme design mean that I’m uniquely positioned to help you package up your solid-gold brilliance and approach into a profitable life/career/health/business-changing scalable Signature Coaching Programme. We’ll then position it in such a way that’ll leave your ideal clients queuing up to work with you.
How do we do it?
❌ No more lack of clarity on what you do, how and who for.
✅ Articulate the value of your brilliant coaching, create mind-reader messaging that subconsciously connects with your perfect people and develop a high-value, stand out Signature Coaching programme they actually want to buy.
❌ End the social media time suck – and other marketing activities that not only feel pushy and inauthentic but result in little engagement and very few enquiries.
✅ Choose marketing strategies that play to your strengths, allow your personality to shine through and gently nurture your dream clients until she’s ready to work with you.
❌ Forget unreliable referrals, ad hoc associate work and stressful revenue highs and lows.
✅ Create heart-felt content that resonates, generate demand for life-changing services people didn’t even know they needed and attract a steady stream of perfect-fit clients (and income).
❌ Stop dodging sales calls because they feel awkward or you lack belief in what you’re offering. And put an end to giving away hours of free coaching because you’re unsure how to generate demand for your service during a discovery call.
✅ Sales becomes an authentic act of service and a comfortable conversation that creates demand for your brilliant services.
The result?
A Scalable Signature Coaching Programme plus the marketing skills and mindset to consistently attract & enrol values-aligned clients into it every single month.
Grow your own happy, profitable coaching or consulting business in a kind & ethical way; without having to change who you are or work 24/7.
Choose your journey
For ambitious, purpose-led coaches & consultants who have worked with paying clients.
Package, market & monetise your magic with a Signature Coaching Programme that actually sells- finally get off the feast-or-famine rollercoaster in 2025.
Then learn how to consistently attract & enrol values-aligned clients into it every single month, so you can stop relying on ad-hoc associate work & unpredictable referrals.
Tamsin Williamson , The Parenthood Coach
“I designed a new signature programme I put my heart and soul into, which I now feel really proud of and in love with - and sold 3 1:1 spaces on the programme as soon as I released it into the world. I also created a Summer mini-programme which I sold using new aligned strategies - and sold out all 5 spots within a week. Joining Fruitful Founder has been an enriching and self-affirming experience.”
Litsa Smith, Implementation Mentor and Coach
From no clear offer or clients to building a profitable, multi-layered business model with a signature offer, 6 X ongoing 1:1 mentoring clients, in-person events, and coaching within organisations…plus even more exciting opportunities ahead!
For new, purpose-led coaches who want to attract their first paying clients.
Put down sustainable, purpose-aligned, foundations to get your new coaching business up & running, so you attract your first paying clients.
Craft a powerful purpose-led vision & mission for your new coaching business, identify your ideal client, define a feel-good brand that feels authentically you & start to package your genius into services your dream clients will love to buy.
Lisa Swiatek, Wellbeing and Mindset Coach
“Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah.”
Ross Reekie, Meaning of Work Consultant and Speaker
“I realised that I DO have something valuable to offer the world. I rediscovered who I am, I rediscovered my self-confidence, and I rediscovered my spark. I feel calmer about my personal and business life after the coaching. I feel like I have a clearer direction.”
Hello!
I’m Sarah: mum, optimist, business mentor, strengths-based leadership coach and self-confessed positive psychology and neuroscience geek. 🤓
My own journey into entrepreneurship wasn’t planned. It began with a bump when I was made redundant during my first maternity leave. Fuelled by a desire to create a business aligned with my values and life as a parent, I founded Shine Brighter Consulting while expecting my second daughter.
This leap into entrepreneurship led me into a world of online business noise, filled with ‘six-figure’ success stories and flashy promises that left me feeling disoriented and out of sync with my authentic self.
Determined to find a mentor who understood the realities of balancing business success with personal fulfilment, I set out on a mission to fill that void.
Over the years, I immersed myself in learning about ethical marketing, purpose-led niching, compelling offer-creation and soulful sales strategies, all while reconnecting with my purpose and intuition.
Now, I’m the mentor I wish I’d encountered years ago, supporting women like you to grow thriving businesses without compromising who you are. Let’s create a path to success that feels natural, fulfilling and aligned with your unique vision.
Kind words from happy clients
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It [Fruitful Founder] is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business and believe it can happen to the skills I've learned, to the community. It's just not the same as any other business coaching courses.
Jen Elworthy, Career & Fertility Coach
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Thank you so much for sharing your knowledge and experience in such a practical, useful and game-changing way so I don't ever have to go back to the corporate world!
Litsa, Implementation Mentor & Consultant
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I was doing live workshops before and I wasn't getting any leads or enquiries. You gave us a structure for a workshop, so I followed that structure and got a client. And the next time I did it I got 3 enquiries.
Anna, Career and Leadership Coach
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Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah.
Lisa, Wellbeing & Mindset Coach
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You encouraged me to be myself, and then be even more myself. As a marketer, I’ve learnt so much about marketing since working with you. It was a sore spot for me as I felt I should know how to do it, but it's hard to market yourself.
Jen, Career and Fertility Coach
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I've done quite a few business coaching courses and this is the thing that's actually worked. I was going through a bit of a drought and have had a really good flurry of enquiries since joining Fruitful Founder. I've seen a really big change.
Rachael, Wellbeing Coach and GP
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A lot of the internal noise, doubt and fear has dissipated. I've got a blueprint. I've got a strategy. I've got a heartbeat. It works. I've done things in the past that haven't had the same result.
Anna, Career and Leadership Coach
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My confidence has increased one hundred fold. To be successful, you can implement strategies that feel authentic and aligned. You can absolutely do it your way and achieve what you want to.
Hannah, Parental Support Coach
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This programme is everything from business skills to mindset to friendship. Sarah is generous, super-smart and has unwavering belief in us. I don’t know how I’ll cope when it’s over!
Jen, Career & Fertility Coach
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I realised that I DO have something valuable to offer the world. I rediscovered who I am, I rediscovered my self-confidence, and I rediscovered my spark. I feel calmer about my personal and business life after the coaching. I feel like I have a clearer direction.
Ross, Meaning of Work Consultant
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I've built a whole business, including an email list and learned how to maximise sales. I'm still on an early journey but I have the tools and the confidence to make this a success. I now have a framework to go back to, rinse, repeat and improve.
Katherine Scott - Career Coach for Creatives
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I feel more confident in the theory of how to grow my business and I've loved having an insight into other coaches work. It felt like having a team again and sharing our struggles along the way.
Charlotte May - Leadership and Team Coach
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Fruitful Founder has given me a framework and confidence to begin to create a me-shaped business. It's given me the confidence to use my sensibilities and vulnerabilities. They're my super-power.
Joanne Fentiman, Reiki & Mindfulness Coach
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I feel I can celebrate what makes me uniquely me- with a signature solution that brings together my unique skill I know who I am speaking to and what they need to hear. I know my value. I signed 4 clients on my signature solution within 2 weeks of launching. This made my investment back on Fruitful Founder x 2.
Becca Meadows - Women's Health & Leadership Consultant
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“I feel focused, positive and clear now on who I want to help and how to talk to my dream clients. It's reignited the passion now I've defined my mission statement - it was in there somewhere! I've created my website using the journaling completed in the workbook and I now have a clear understanding of how to talk to my dream client which I didn't have before.
Pippa Mellor - Coach for Luxury Fashion Professionals
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I designed a new signature programme that I put my heart and soul into, which I now feel really proud of and in love with - and I sold 3 spaces on the programme once I released it into the world. I created a Summer mini programme which I sold using new strategies - and I sold out all 5 spots within a week. Joining Fruitful Founder been an enriching and self-affirming experience.
Tamsin Williamson - The Parenthood Coach
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