Carve out your own niche & shine out in a sea of coaches.
Get to know your ideal client better than she knows herself - so your content sells your offers like hot-cakes.
✅ Learn how to use mind-reader messaging to reposition your offers so they appeal to people who need your help right now, not next year.
❌ No more wishy-washy promises. ✅ Get crystal clear on the specific, life-changing results they’ll get when they work with you.
✅ Stand out in a crowded market by showing people how your approach is unique.
➡️ The result? More genuine enquiries from ready-to-buy, perfect-fit clients. Make more impact & income in a way that feels good. ✨
‘Nailing your niche’ is probably THE most important (and hardest) thing to do in your coaching or consulting biz.
It’ll make or break the success of your offers, messaging, marketing, sales, income and ultimately happiness.
Your most profitable niche will be as unique as you are, when you get it right.
Because, instead of ‘picking a niche', what if it was actually about carving out your own niche?
So whether you’re just starting out and fed up of going round in circles, or you've been in biz for a while and know it’s time to niche down , I’ll show you how to define (or refine) your most profitable and purpose-aligned niche. 💗
So you can become the ‘go-to’ coach in your field and finally start making the impact and income you started your biz for in the first place.
Let’s check you’re in the right place
✅ You’re a brilliant big-hearted, purpose-led coach or consultant and you know that what you do changes lives
😕 But you’re spending more time thinking about your messaging and creating content than you are working with actual paying clients
✅ You know that content marketing is an important part of growing your business and you’re super passionate about putting your ideas and beliefs out into the world
😕 But you’d be the first to admit that your current approach to marketing and messaging feels more ‘spaghetti at a wall’ than ‘strategic’.
✅ You know your brilliant work delivers incredible results for your paying clients
😕 But you aren’t getting the engagement on your posts or interest in your offers that you know your work deserves
✅ You know your approach, skills, experience and personality are completely unique and different to those of your peers
😕 And yet your content and offers feel a bit samey; so you’re blending in with the other coaches and consultants in your sector
You’re excited to:
🌟 Learn how to better communicate the amazing value and unique way you do what you do.
🌟 Go deeper than ever before into the psyche of your ideal client to uncover the psychological drivers that will move her into action.
🌟 Get to know your ideal client better than she knows herself, so you can create content that captivates, connects and converts.
🌟 Master mind-reader messaging to reposition your offers for greater impact, while showcasing your personality and unique approach.
🌟 Supercharge your empathy superpower to unlock the power of mind-reader messaging in your offer-creation and marketing.
My unique, purpose-powered approach to niching
Back in 2021, I created a unique system and approach called Your Purpose and Profit Niche™️. 🎯
This system shows you how to go way deeper than any run-of-the-mill, surface-level 'ideal client avatar' work you've ever done before.
My approach brings together your unique purpose, story, experience and personality (which is essential if you’re going to stand out from the crowd) with the kind of positioning and messaging that subconsciously connects with your perfect people.
It’s a unique approach to niching that instead of feeling risky and restrictive, actually feels meaningful, expansive and deeply in service of your perfect people. Because it puts YOU, your uniqueness, personality and purpose at the heart of your beautiful business.
You’ll effectively learn how to become your own niche - by creating your own purpose-led, superpower-charged, you-shaped, feel-good niche of your own design. Because no one is you, that's your superpower. 🌟
It works!
This system has honestly revolutionised the way my clients create and market their offers.
Take the brilliant Litsa Smith of Work with Litsa, who went from having no clients to having 6 ongoing 1:1 clients and numerous potential leads for more after implementing this system.
Or Becca Meadows of Becca Meadows Nutrition who signed 4 clients 2 weeks after launching her new offer after pinpointing her niche and messaging.
And I promise it will do the same for you when you implement it in your business.
Plus, it's the gift that just keeps on giving. Once you've learned it, you can rinse and repeat it, again and again every time you want to create and market a new offer or your ideal client evolves.
So if you’re selling something new in January, and want to have a fighting chance of making some sales, this system will supercharge messaging, marketing and sales. ✨
Where self-discovery meets purpose-led marketing strategy
This system is so powerful, it’s become the foundational module of my signature mentorship programme, Fruitful Founder™️.
But for the first time ever, I've decided to make it available as a stand-alone, self-paced, mini programme with a 1:1 call and lifetime access to my friendly community for coaches, The Orchard™️.
This approach to niching:
🎯 Unlocked my ability to create services my perfect people actually want and need
🎯 Enabled me to write compelling content that results in people asking to work with me
🎯 Untangled the endless spaghetti of confusion in my head about what I offer, to whom and how I do things differently from my peers - which was such a relief!
🎯 Made my business happier and more profitable because I’m working with my purpose, personality and strengths every single day.
(And all this helped me turn over 6 figures last year. 🎉)
In summary…
Amazing things happen when you’re able to Pinpoint Your Purpose & Profit Niche™️.
You’ll…
Become the go-to authority in your field - hello, referrals
Always know what to say in your content - no more ‘spray and pray’ on social media
Magnetise more dream clients through your content - they’ll feel like you're in their head
Stand out from your peers - when you create your own niche you have no competitors
Deliver great results on repeat, your credibility and refer-ability will soar through testimonials
Getting clarity on my own Purpose and Profit Niche™️ has totally transformed my own coaching business too.
How it’ll work
During your time in the programme, you’ll learn how to:
Define (or refine) most profitable and purpose-aligned niche
Identify and attract perfect-fit clients who are ready to work with you now
Define the urgent problems people will actually pay to solve using your unique approach
Craft a crystal clear, compelling ‘niche summary’ to use on your website and socials
What you’ll get for £197 + VAT
Lifetime access to self-paced course content - bite-size videos, exercises, resources and workbook
A 30 min 1:1 call with me to pull it all together (worth £150)
Life-time access to The Orchard™️ community - monthly co-working, guest expert library, accountability, cheer-leading, mindset, inspiration (priceless!)
The Community:
This 6 minute video excerpt from the course content explains more about the platform and the community on Circle where the mini- programme content is hosted, The Orchard™️. You can watch it by clicking here or on the video below.
The Orchard™️ is a wonderfully supportive and friendly client community of nearly 50 talented, big-hearted coaches and consultants; all growing their businesses in a purpose-led, ethical way. 🌸
The investment:
£197 including VAT
Feedback from the live round of Pinpoint™️
(The live-round will be back in 2025!)
Kind words from happy clients
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It [Fruitful Founder] is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business and believe it can happen to the skills I've learned, to the community. It's just not the same as any other business coaching courses.
Jen Elworthy, Career & Fertility Coach
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Thank you so much for sharing your knowledge and experience in such a practical, useful and game-changing way so I don't ever have to go back to the corporate world!
Litsa, Implementation Mentor & Consultant
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I was doing live workshops before and I wasn't getting any leads or enquiries. You gave us a structure for a workshop, so I followed that structure and got a client. And the next time I did it I got 3 enquiries.
Anna, Career and Leadership Coach
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Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah.
Lisa, Wellbeing & Mindset Coach
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You encouraged me to be myself, and then be even more myself. As a marketer, I’ve learnt so much about marketing since working with you. It was a sore spot for me as I felt I should know how to do it, but it's hard to market yourself.
Jen, Career and Fertility Coach
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I've done quite a few business coaching courses and this is the thing that's actually worked. I was going through a bit of a drought and have had a really good flurry of enquiries since joining Fruitful Founder. I've seen a really big change.
Rachael, Wellbeing Coach and GP
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A lot of the internal noise, doubt and fear has dissipated. I've got a blueprint. I've got a strategy. I've got a heartbeat. It works. I've done things in the past that haven't had the same result.
Anna, Career and Leadership Coach
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My confidence has increased one hundred fold. To be successful, you can implement strategies that feel authentic and aligned. You can absolutely do it your way and achieve what you want to.
Hannah, Parental Support Coach
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This programme is everything from business skills to mindset to friendship. Sarah is generous, super-smart and has unwavering belief in us. I don’t know how I’ll cope when it’s over!
Jen, Career & Fertility Coach
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I realised that I DO have something valuable to offer the world. I rediscovered who I am, I rediscovered my self-confidence, and I rediscovered my spark. I feel calmer about my personal and business life after the coaching. I feel like I have a clearer direction.
Ross, Meaning of Work Consultant
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I've built a whole business, including an email list and learned how to maximise sales. I'm still on an early journey but I have the tools and the confidence to make this a success. I now have a framework to go back to, rinse, repeat and improve.
Katherine Scott - Career Coach for Creatives
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I feel more confident in the theory of how to grow my business and I've loved having an insight into other coaches work. It felt like having a team again and sharing our struggles along the way.
Charlotte May - Leadership and Team Coach
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Fruitful Founder has given me a framework and confidence to begin to create a me-shaped business. It's given me the confidence to use my sensibilities and vulnerabilities. They're my super-power.
Joanne Fentiman, Reiki & Mindfulness Coach
