An intimate group mentorship for quietly ambitious, purpose-led coaches ready to become THE go-to authority in their field.
Consistently attract & enrol values-aligned clients into a stand out signature 1:1 coaching programme every single month.
Maybe you can relate?
😩 You’re a great coach - your best clients tell you every day - but it’s frustratingly hard to explain the life-changing value of your work, so your pipeline is dry.
🤯 You’ve been tying yourself in knots for months (if not years) trying to explain clearly exactly what it is you do, for whom and how you uniquely do things.
😬 You’re grateful for the financial buffer of referrals and associate work, but things feel unpredictable so you want to have a sustainable flow of your own, aligned clients.
😮💨 You’re fed up of blending into a sea of coaches because you know you do things differently (and better!) - you’re ready to become the ‘go-to’ coach in your field.
🍝 You’ve been showing up consistently on social media but you’d be the first to admit that your marketing approach to date has been more ‘spaghetti-at-a-wall’ than strategic.
⚙️ Your sales system? Say what now? Discovery calls? Let’s not go there. 🙈
What if this could be your reality instead…
❌ Say goodbye to all those word salads on your website and social bios whenever you try to explain what you do, how you’re different and who you’re for.
✅ Clearly and confidently articulate the incredible value of your coaching, using mind-reader messaging that subconsciously resonates with your perfect people; and then use it to create and position a stand out Signature Coaching Programme they’ll actually buy.
❌ End the social media time suck – and other marketing activities that not only feel pushy and inauthentic but result in little engagement and very few enquiries.
✅ Choose ethical marketing and messaging strategies that play to your strengths, align with your values, and allow your personality to shine through; gently nurturing your dream clients until they’re ready to work with you.
❌ Forget having to rely on unpredictable referrals and ad-hoc associate work that leads to stressful income peaks and troughs.
✅ Create heart-felt messaging and content that captivates and connects, and generates demand for your life-changing services; attracting a steady stream of perfect-fit clients (and income) every single month.
❌ Stop dodging sales calls because they feel awkward or you lack belief in what you’re offering. And put an end to giving away hours of free coaching because you’re unsure how to create demand for your brilliant services in your disco calls or free workshops.
✅ Reframe sales conversations as an authentic act of service and a comfortable invitation that results in your dream clients asking how they can work with you. Watch your conversion rate skyrocket.
Apply here to see if Fruitful Founder™ is a good fit.
Tamsin Williamson , The Parenthood Coach
“I designed a new signature programme I put my heart and soul into, which I now feel really proud of and in love with - and sold 3 1:1 spaces on the programme as soon as I released it into the world. I also created a Summer mini-programme which I sold using new aligned strategies - and sold out all 5 spots within a week. Joining Fruitful Founder has been an enriching and self-affirming experience.”
Introducing Fruitful Founder™— a unique, intimate, two-part business mentorship programme:
During phase one - Purpose to Profit™ - over 4 months, you’ll carve out your most profitable and purpose-aligned coaching niche then create, validate, position and launch a new (or improved) 1:1 signature coaching programme that actually sells.
You then get to choose whether or not to stay on for a further 4 months for phase 2 of the programme - Flourish & Flow™ - where you’ll master the art and psychology of feel-good email marketing and sunny, soulful sales. You’ll embed an ethical marketing and sustainable sales system so you consistently attract & enrol values-aligned clients into your new signature offer every single month.
Learn how to use ethical marketing and sunny, soulful sales strategies to consistently attract and enrol values-aligned clients into your new signature coaching programme every single month.
Finally replace - and then double - your old 9-5 income, without relying on ad-hoc associate work and unpredictable referrals.
Hello
Hi, I’m Sarah. Mum, optimist, business mentor, leadership coach, self-confessed positive psychology geek and nature-lover.
For 4 years, I ran a successful career and leadership coaching business before moving into business mentoring in 2021. But for the first 18 months, I remember feeling confused, behind and bewildered about the ‘best’ way to grow my new coaching business.
The endless noise coming from all those ‘6 figure’ online biz coaches, going live on insta from their hammocks in Bali was deafening and thoroughly discombobulating. All their talk of ‘manifesting 10k months’, evergreen funnels and lead magnets made me question everything I was doing.
I longed to find a business mentor who didn’t take themselves too seriously but could also show me practically—and intuitively— how to grow a thriving coaching business. A business that would not only make me happy and work around my family; but also make me a decent income, so I’d never have to go back to my soul-sapping 9-5 Head of Talent role.
Now, I’m on a mission to help other talented, purpose-led coaches grow happy, profitable coaching businesses, in a kind, ethical way and BS-free way – without changing who they are, or working 24/7.
Jen Elworthy, Career Coach & Fertility Expert
“Fruitful Founder is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business & believe it can happen, to the skills I've learned, to the community. It's just not the same as any other business coaching programmes.”
Package, market & monetise your coaching magic✨ with a Signature 1:1 Coaching Programme that actually sells.
Then learn how to consistently attract & enrol values-aligned clients every single month, so you can stop relying on ad-hoc associate work & unpredictable referrals.
What you’ll learn
Phase One: Purpose to Profit™
🌸 Module 1 - Define your Purpose & Profit Niche™
Stand out in a sea of coaches and become THE authority in your own unique most profitable and purpose-aligned coaching niche. Nail your brand messaging by learning how to clearly communicate why you do what you do, exactly who you love to work with and how you do things differently.
🌸 Module 2 - Design your Scalable Signature Solution™
Learn how to package up, position and price your coaching magic into a feel-good, signature 1:1 coaching programme that actually sells— a unique offer that the ‘ready-to-invest’ version of your ideal client will instantly see the value of and be excited to jump into.
🌸 Module 3 - Give your new offer some Validation Va Va Voom™
Super-charge your messaging and the profitability of your new coaching offer with my proven validation framework, and create a waitlist of prospective new clients who are excited to work with you in the process. All this before you officially share your new programme with the world!
🌸 Module 4 - Magnetise more dream clients using Mindreader Messaging™
Create an infinite bank of content that captivates, converts and creates demand for your new coaching programme using proven messaging frameworks grounded in psychology and neuromarketing. No more tumbleweed when you post on social media. Wave goodbye to bad-fit clients you have to drag over the finish line.
🌸 Module 4b - 11 Lovely Lead Generation™ Strategies
Choose from my 11 ethical lead-generation strategies to attract, ready-to-buy, values-aligned clients in an authentic, feel-good way. Launch and sell out your new (or improved) signature coaching programme using approaches that suit your personality, play to your strengths and align with your values. No more hustling for enquiries and sales.
Watch the video to find out more…
Feel free to watch it on speed x 1.5 if you’re short on time. 😉
Phase Two: Flourish & Flow™
Once you’ve completed Phase One: Purpose to Profit™, you’ll then have the option to stay in the programme for a further 4 months for Phase Two: Flourish & Flow™, where I’ll help you embed a sustainable, rinse and repeat marketing and sales system in your coaching business.
You’ll learn how to use ethical marketing and sunny, soulful sales strategies to consistently attract and enrol values-aligned clients into your new signature coaching programme every single month —finally get off the feast or famine rollercoaster so you never have to go back to your 9-5.
🌸 Module 5 - Your Magic Marmite Brand Model™
🌸 Module 6 - Create Your Fabulous Freebie™ + Warm & Fuzzy Welcome Sequence™
🌸 Module 7 - Ethical Sales Psychology & System™
🌸 Module 8 - Easy Breezy Email Marketing™
🌸 Module 9 - Qualify for Quality™
How it all works
Phase One: Purpose to Profit™ support:
(approx. 4 months UK term-time)
🌸 2 x monthly 90 min group coaching calls
🌸 1 x monthly 90 min group walking calls
🌸 Lifetime access to 5 modules of bite-size videos, exercises, resources, workbooks and call recordings
🌸 Lifetime access to a bank of messaging frameworks, email and Canva templates, swipe files, scripts, content planners and 11 ‘Lovely Lead Generation™’ strategies
🌸 Personalised, 1:1 weekly office-hours feedback on your work at key milestones in the programme
🌸 1:1 support via voice-note and DM if you ever get really stuck
🌸 Complimentary access to my startup foundations programme, Lost to Found(er)™ (worth over £750)
🌸 Lifetime access to The Orchard™ community on Circle which includes monthly co-working, over 20 hours of guest expert recordings, bonus content, ad hoc workshops and live trainings, bi-weekly accountability and wellbeing check-ins (worth £37/month / priceless!)
Phase One: Purpose to Profit™
Investment: £1999 + VAT
(or 5 x payments of £399 + VAT)
Phase Two: Flourish & Flow™
Investment: £1999 + VAT
(or 5 x payments of £399 + VAT)
Becca Meadows, Women’s Health & Leadership Coach
“I can now celebrate what makes me uniquely me - with a signature solution that brings together my unique skills. I know who I am speaking to & what they need to hear. I know my value. I signed 4 clients into my signature programme within 2 weeks of launching & made back my investment in Fruitful Founder™️ twice over.”
Fruitful Founder™ could be a good fit if you:
✅ Are an ambitious, purpose-led coach and you’ve worked with paying clients over the last 6 months
✅ Have been posting consistently on social media and have an engaged audience of at least 100 followers or email subscribers or you have been growing an engaged network over the last 6 months
✅ Wholeheartedly believe that what you do changes lives - you have rave reviews from clients that prove it
✅ Know that you need to niche down to become the go-to authority in your field but want to do it a way that feels expansive and honours who you are
✅ Are ready to package up your expertise and passion into a 1:1 signature programme (or upgrade your existing signature coaching offer)
✅ Value ethical, authentic marketing and don’t want to have to shout louder to reach more people
✅ Want to stop relying on ad hoc associate work and unpredictable referrals and start consistently attracting your own clients through your marketing
Litsa Smith, Implementation Mentor & Consultant
“It is possible to achieve everything you thought you could achieve when you first started your business. And more. Fruitful Founder™ really works. You just need to take action and do the work.”
Not quite ready for Fruitful Founder™?
If you’re just starting out or still working towards your coaching certification and want to put down sustainable, purpose-aligned foundations & attract your first paying clients, check out Lost to Found(er)™, my startup foundations programme.
Lost to Found(er)™ is for new, purpose-led coaches who want to attract their first paying clients without the hustle. Put down sustainable, purpose-aligned, foundations to get your new coaching business up & running, & attract your first paying clients.
You’ll craft your purpose-led vision, identify your most profitable niche & ideal client, define a feel-good brand that feels authentically you & learn how to package your genius into services your dream clients will love to buy.
Lisa Swiatek, Wellbeing and Mindset Coach
“Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah’s Lost to Found(er)™ programme.”
Fancy a taster of Fruitful Founder™ for only £164 + VAT?
If you’re fed up of going round in circles trying to explain what you do, who you help and how you do things differently, but know you need to niche down to become the authority in your field and grow your coaching business, my self-paced mini programme, Pinpoint Your Purpose and Profit Niche™️ is for you.
Using my unique approach to niching, you’ll finally nail your most profitable and purpose-aligned coaching niche and pinpoint the version of your ideal client who is actually ready to work with you. Get ready to super-charge your marketing and messaging, and position your offers so they actually sell.
Pinpoint™️ is actually module 1 of Fruitful Founder™ so it’s a great way to experience my mentoring style and community, The Orchard™, before you decide whether or not to jump into the full Fruitful Founder™ programme. There’s also the option to add on a 1:1 strategy call to ensure the viability of your chosen coaching niche. 🎯
But don’t just take it from me…
See for yourself some of the incredible successes that happen in Fruitful Founder™ every single day.
Here’s what career & leadership coach, Heather Hill, had to say about her first couple of months in phase one of Fruitful Founder - Purpose to Profit™
You don’t have to do it alone
The majority of people won’t make it this far, so if you have —take it as a sign that you’re more committed to making your coaching business a success than the average coach. 😉
✨ It’s this commitment and quiet ambition that means you’re determined not to become yet another statistic in a long trail of failed coaching businesses.
✨ You’re not like those other coaches who believe that all you need to grow a successful coaching business is more CPD hours and ‘great coaching skills’.
✨ You know that without mastering the marketing and sales skills to confidently and clearly share your value, you may as well go back to your soul-sapping 9-5. And that is not an option for you.
✨ You know that asking for help isn’t a weakness and that getting the support you need actually means you’ll achieve your business goals faster— you’re the kind of business owner who takes action off the back of listening to a podcast, after all.
✨ It’s your time to shine out in a sea of coaches. You’re ready to stop dancing on the periphery of what you know is possible - you haven’t come this far only to come this far.
Kind words from happy clients
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It [Fruitful Founder] is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business and believe it can happen to the skills I've learned, to the community. It's just not the same as any other business coaching courses.
Jen Elworthy, Career & Fertility Coach
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Thank you so much for sharing your knowledge and experience in such a practical, useful and game-changing way so I don't ever have to go back to the corporate world!
Litsa, Implementation Mentor & Consultant
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I was doing live workshops before and I wasn't getting any leads or enquiries. You gave us a structure for a workshop, so I followed that structure and got a client. And the next time I did it I got 3 enquiries.
Anna, Career and Leadership Coach
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Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah.
Lisa, Wellbeing & Mindset Coach
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You encouraged me to be myself, and then be even more myself. As a marketer, I’ve learnt so much about marketing since working with you. It was a sore spot for me as I felt I should know how to do it, but it's hard to market yourself.
Jen, Career and Fertility Coach
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I've done quite a few business coaching courses and this is the thing that's actually worked. I was going through a bit of a drought and have had a really good flurry of enquiries since joining Fruitful Founder. I've seen a really big change.
Rachael, Wellbeing Coach and GP
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A lot of the internal noise, doubt and fear has dissipated. I've got a blueprint. I've got a strategy. I've got a heartbeat. It works. I've done things in the past that haven't had the same result.
Anna, Career and Leadership Coach
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My confidence has increased one hundred fold. To be successful, you can implement strategies that feel authentic and aligned. You can absolutely do it your way and achieve what you want to.
Hannah, Parental Support Coach
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This programme is everything from business skills to mindset to friendship. Sarah is generous, super-smart and has unwavering belief in us. I don’t know how I’ll cope when it’s over!
Jen, Career & Fertility Coach
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I realised that I DO have something valuable to offer the world. I rediscovered who I am, I rediscovered my self-confidence, and I rediscovered my spark. I feel calmer about my personal and business life after the coaching. I feel like I have a clearer direction.
Ross, Meaning of Work Consultant
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I've built a whole business, including an email list and learned how to maximise sales. I'm still on an early journey but I have the tools and the confidence to make this a success. I now have a framework to go back to, rinse, repeat and improve.
Katherine Scott - Career Coach for Creatives
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I designed a new signature programme that I put my heart and soul into, which I now feel really proud of and in love with - and I sold 3 spaces on the programme once I released it into the world. I created a Summer mini programme which I sold using new strategies - and I sold out all 5 spots within a week. Joining Fruitful Founder been an enriching and self-affirming experience.
Tamsin Williamson - The Parenthood Coach
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I feel more confident in the theory of how to grow my business and I've loved having an insight into other coaches work. It felt like having a team again and sharing our struggles along the way.
Charlotte May - Leadership and Team Coach
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Fruitful Founder has given me a framework and confidence to begin to create a me-shaped business. It's given me the confidence to use my sensibilities and vulnerabilities. They're my super-power.
Joanne Fentiman, Reiki & Mindfulness Coach
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I feel I can celebrate what makes me uniquely me- with a signature solution that brings together my unique skill I know who I am speaking to and what they need to hear. I know my value. I signed 4 clients on my signature solution within 2 weeks of launching. This made my investment back on Fruitful Founder x 2.
Becca Meadows - Women's Health & Leadership Consultant
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I feel focused, positive and clear now on who I want to help and how to talk to my dream clients. It's reignited the passion now I've defined my mission statement - it was in there somewhere! I've created my website using the journaling completed in the workbook and I now have a clear understanding of how to talk to my dream client which I didn't have before.
Pippa Mellor - Coach for Luxury Fashion Professionals
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Joining Fruitful Founder has easily been one of the best decisions I've made since starting my business. It's been the perfect combo of an inspiring, supportive group programme with the flexibility to grow your business in a way that works for you. What I love most is that it's all built on authenticity and ethical marketing. No gimmicks or sleazy sales tactics, just real and meaningful results.
Katrina Court, Coach for Career Mums
Ready to feel this supported?
Want a sneak peek 👀 at the exact framework I use when teach my clients how to design a Signature Coaching programme in Fruitful Founder™?
Check out this FREE replay of my most popular and value-laden workshop to date… be prepared to take LOTS of notes!