Becca's Fruitful Founder Story
Before working with me Becca, a brilliant Women’s Health and Leadership Consultant, had been freelancing, and selling one-off sessions; and effectively trading her time for money.
She had already tried selling packages of 3 sessions to try to scale her income, but as a busy mum working part-time, had no capacity to take on more work despite wanting to increase her income.
By her own admission, her marketing was unclear and didn’t feel unique or authentic and so it wasn't really helping her attract clients. She was also keeping parts of her story a secret as she felt they would put people off by it.
“I felt confident but unclear. I knew I had the capacity to initiate a different way of working, I just didn't know what that looked like.”
What she knew she needed was a high-value, signature programme that would actually allow her to make more money in the part-time hours she had available; without having to sacrifice time with her family or double her prices.
But she was determined to stop going round in circles trying to do it on her own. She wanted results. And quickly. She reached out to me on LinkedIn after seeing my post.
2 days later, Becca joined my signature marketing and sales mentorship programme, Fruitful Founder™️.
Over the next 4 months, in the first phase of the programme - Purpose to Profit™️, she:
🎯 Month 1: Carved out her own unique Purpose and Profit Niche™️ - aka her most purpose-aligned and profitable niche - reconnecting with her why, defining the most profitable problems she could help people solve; whilst delving deep into the psyche of the people who could actually afford to pay for her help.
She also reconnected with her unique story - including the part she’d been keeping hidden! - and the unique way she helps her clients get results. 🌟
💝 Month 2: Packaged up her genius, philosophy and unique approach into a high-value brand new high-value, 1:1, scalable signature programme that delivered must-have results for her perfect people, without trading time for money.
✅ Month 3: Validated her brand new offer using my Validation Va Va Voom™️ approach which ensured it was positioned just right when she came to launch it, plus she created a waitlist of eager buyers as a result of her market research.
🧠 Months 3-4: Crafted powerful Mind-Reader Messaging™️ to use in her content marketing and used my 11 Lovely Lead-Generation™️ strategies to gently and ethically nurture her existing audience before launching her brand new signature programme.
The result?
4 months later she had enrolled 4 perfect-fit clients into her brand new, high-value, 1:1 signature programme, She Thrives, just 2 weeks after sharing the details with her existing audience. 🥰 Generating over £6k in income. 🎉
This is what Becca said after working together:
“I feel I can celebrate what makes me uniquely me - with a signature programme that brings together my unique skill set and experience. I am happy with imperfection knowing that progress will be iterative. Importantly, I have found my voice. I know who I'm speaking to in my marketing and exactly what they need to hear. I know my value and feel I can prioritise time towards the things that are going to give me the biggest return - financially and emotionally.”
Best. Results. Ever.🤩
Can you remember what led you to get in touch with me in the first place? What was the catalyst?
Your mind reader messaging on LI- about self employment, working harder than ever but getting very little financial reward
What hesitations did you have about investing in the programme?
If it would work for me as I'm not a coach. The cost. If I would stick with it and be accountable.
What did your business/life look like before we started working together?
I had been self employed for 6 months, income was steady but felt low compared with the hours I was working. I was freelancing for very little money and feeling like I had no capacity to take on more work, despite needing to increase my revenue. I lacked a 'stand out' voice on any marketing material and really struggled to present coherent messaging that appealed to my audience.
How were you feeling before we started working together? How was feeling this way affecting your personal and business life?
I felt confident but unclear. I knew I had the capacity to initiate a different way of working, I just didn't know what that looked like. I felt I was trying to hide aspects of my personality, such a being ex army, as they might weaken my brand.
How has working together made a difference in your business/ life?
I feel I can celebrate what makes me uniquely me - with a signature solution that brings together my unique skill set. I am happy with imperfection knowing that progress will be iterative. Importantly I have found my voice. I know who I am speaking to and what they need to hear. I know my value and feel I can prioritise time towards the things that are going to give me biggest return- financially and emotionally. I signed 4 clients on my signature solution within 2 weeks of launching. This made my investment back on Fruitful Founder x 2. (Over £6k.)
How are you feeling in your personal and business life after having worked together?
I feel more authoritative in my niche, I feel I have a voice. It's still hard. I'm not going to pretend I am on 6 figures but I know what I need to do to keep working towards that.
What did you like best about working together?
The content was so well thought through and exactly what I needed.
How else have you benefited from our time together?
An amazing network of other business owners sharing an abundance of experience and advice. I also love your gentle accountability.
What's the most important thing you think people should know about working with me?
That you can appreciate everyone's individual situation, and whilst it is a group course, you are always able to offer really pertinent and relevant info to each individual, showing a deep level of understanding, empathy and awareness.
Would you recommend me and my services? If so, why and to whom?
YESSSSSS!!!!! to more nutritional therapists who need to think in a more business-minded way. Why? Because you know your shizzle and share it in such a generous way
What are you looking forward to in your business in the future?
I am excited by the possibility of growth- in whatever way I want to take it. I think this is probably launching my signature 1-2-1 solution as a group programme but not 100% sure yet.
Is there anything else you'd like to add?
Thank you Sarah for being you and for being so abundant in everything you share.